Our Story

Hello, I'm Justin, CEO, and founder of Driven Visual Media, a digital content creation company whose objective is to produce media that enhances the sustainability of Small Island Developing States (SIDS). I am a strong believer that well-produced media wields the ability to educate, entertain and stimulate social change. This passion was ignited due to the experience garnered from my travel throughout the region.

Driven Visual Media recognizes the importance of digital content and its role in every stage of a disaster management plan. We believe that using digital content exhibited via the web and social media platforms can aid the adaptation process of Small Islands Developing States. Why? The pandemic forced a rapid lifestyle change, resulting in increased screen time due to psychological and social requirements. Consumers changed the way they sought information, communicated, and make purchases. These changes meant that public relations companies and destination brands needed to reevaluate marketing strategies to share information while building brand loyalty.

It is against this backdrop in recognition of Small Islands Developing States' dependency on exogenous sources for its sustainability; along with, increased digital information consumption as a result of the pandemic, that Driven Visual Media seizes the opportunity to develop content that will edutain SIDS on the viability of sustainable practices during the “build back better” process of their society, environment, and economy.

I have had the pleasure of working with Mr. King, an exceptionally talented young man, since
1998 - first at the Caribbean Broadcasting Union (CBU), then its subsidiary, the Caribbean
Media Corporation (CMC) and as Interim Administrator IT (acting) at the Caribbean Tourism
Organization.

Upon joining CBU, Justin emerged as the main production specialist and was responsible for
the design and conceptualization of the majority of the company’s onscreen graphical images.

I was, and remain highly impressed with Mr. King’s tremendous creative abilities in TV
production, editing, and computer graphics.

Apart from working his magic with non-linear technology, Justin has also mastered the art of
editing, shooting, and directing. He therefore aptly fits the description of a most competent
one-man multi-media production unit and also played a part in the supervisory management of the

production team, thereby demonstrating excellent organizational skills

Sharon Coward, Caribbean Tourism Organization

My CV